Market Research

Market research removes the speculation associated with marketing and communication strategies. Customized and proven research methods help companies to plan, test and focus their brand and marketing messages.

A solid and strategic research program comprised of collecting secondary as well as primary data can solve a brand’s distinct challenges. Insight conducts surveys, focus groups, customer intercepts, ethnographies, and biometrics . Call us today to find our more what we can offer you to enhance your brand with market research techniques that work for you.

Qualitative Research

  • Ethnography
  • One-on-one Interviews
  • Focus Groups

 

Quantitative Research

  • Online Surveys
  • Usability Testing
  • Product Testing

 

 



About Us Our Services our clients we believe in...

About Us

Insight is a design, usability, and research firm that works closely with clients to create, validate, and enhance all aspects of the experiences they intend to deliver to their customers. 

(716) 308-6208



Research

Strategy

Design

Testing

Consumer Products/Services

Golden Cup Coffee Company Inc.
Corporate Screening Consulting LLC
Morton PR, New York City
Above & Beyond Event Planners LLC
DRF Design & Architects
Alan Nigro Custom Homes

Software/Telecommunication

Omnilert
DinnerConnect

Public Service

University of Delaware
University at Buffalo

Non-Profit Organizations

American Diabetes Association
The Physical Therapy Association
Judges & Police Conference, NY

We believe in...

...incorporating user feedback into every project.
...delivering solutions based on research.
...compelling design & touchpoints to establish lasting competitiveness.

Working with us...

...you will gain knowledge about changing customer expectations and needs.
...you will be confident in your investments and decisions.
...you will have a partner you can trust.
...you will learn that we strive to build quality long-term relationships.