Personas & Usage Scenarios

A key part in the development of a usable website or application is to clearly understand who your target audience is and how the users will utilize the site to accomplish specific business and/or user objectives.

We develop persona and user scenarios. Insight often gets the opportunity to work with other development teams to map out who their users are, determining how they might approach the planned site application/website. The benefits your company gains by working with persona development and user scenarios are: 

• You will gain a better understanding of your customers.
• Your design cycles will be shorter.
• Your product’s quality and your company’s service will be improved.

By working with us, your user goals and needs will become a common point of focus for the team working on the project. Design efforts can be evaluated and prioritized based on the personas.