About Us

Insight International USA is comprised of designers, developers, strategists and marketers who solve problems, create striking designs, and build custom-designed websites, along with essential printed marketing materials, such as brochures, newsletters, rack cards, invitations and business cards.

We are intuned to market needs and how individual businesses can respond quickly and adequately to those needs. We always think fresh and develop new ideas. We see ourselves as outside-the-box thinkers. We don't follow the stream. The stream follows us.

Our Team

Sabina Ramsey – Creative Director, Owner

Sabina Ramsey is a proven design leader and strategist, with nearly 15 years of experience within the design & marketing field. She is focused on creating ultimate user experiences by putting clients and their customers’ center stage. Understanding, interpreting and translating their needs is Insight International’s priority when providing design recommendations. Through a process oriented approach, Insight improves user usability, perception, creates tangible results and repeat customer traffic. She started the company with one clear mission- to get business owners to realize good design is good business and will deliver high ROI. Prior to founding Insight International USA in 2007, she worked for over 15 years in related design and marketing design fields helping companies and organizations provide appealing solutions to their clients. Sabina Ramsey has a Masters of Sociology degree from Vaxjo University, Sweden. She also has a Bachelor of International Social Science and an Information and Business Communication degree from IHM, Stockholm, Sweden.

Download additional information about Sabina Ramsey.

Laurie Kaiser, Content Development Manager & SEO Strategist

Laurie Kaiser brings more than 20 years of writing and editing experience to the group.  As a copywriter and public relations professional, she helps companies, educational institutions and organizations sell products, attract new customers, promote their services and communicate with potential donors.

Laurie’s work experience includes stints as a journalist, public relations professional and editor. She has worked for two major universities and several newspapers. During the 1996 Summer Olympics, she directed communications for a non-profit homeless organization in Atlanta.

More recently, as an editorial writer for a daily newspaper, she wrote the opinion pieces meant to persuade and inform readers about the critical issues of the day. She holds a bachelor of journalism degree from the University of Missouri and completed coursework toward a master’s in writing from DePaul University.

Laurie is also owner of Kaiser Ink, her independent copywriting business.

Peter Morris, Business/Management Consultant

Mr. Morris brings three decades of sales and management experience to Insight International. He owned and operated Fifty Buffalo, Ltd, a marketing and advertising agency for 20 years, until its sale in 2003. Through this company, he worked with national companies, such as Kodak and Toro, along with professional sports teams.

He also served as vice president of sales and publisher in Western New York at H&K Publications, Inc. and Metro Group, Inc. respectively. For the past 30 years, he has conducted sales and management training for banks, retail establishments, weekly newspapers and medium-sized corporations. Peter graduated from New England College and pursued his graduate studies SUNY at Oswego. He began his career in teaching before launching his sales and management career.

He is currently writing a book about cooperative advertising for the media and advertisers/underwriters and is excited about partnering with Insight International USA.

Peter Morris is also president of P.R. Morris Consulting, LLC., based in Williamsville, NY.